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Reflections on a Decade of EJM and Marketing Scholarship: The Good, the Bad, and the Future

. European Journal of Marketing, 51 (11/12): 1774--1798 (2017)
DOI: 10.1108/EJM-09-2017-0599

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Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers., and . Marketing Intelligent Systems Using Soft Computing, volume 258 of Studies in Fuzziness and Soft Computing, Springer, (2010)Otherness and the actor network, and . American Behavioural Scientist, (1994)Reflections on a Decade of EJM and Marketing Scholarship: The Good, the Bad, and the Future. European Journal of Marketing, 51 (11/12): 1774--1798 (2017)