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Optimal Promotional Effort Control Policy for Segment Specific New Product Growth.

, , , and . BIC-TA (2), volume 202 of Advances in Intelligent Systems and Computing, page 347-358. Springer, (2012)

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Differential Evolution Approach to Promotional Effort Allocation in Segmented Market for Multi-period Promotion Strategies in a Planning Horizon Incorporating Repeat Purchase., , and . SocProS (2), volume 131 of Advances in Intelligent and Soft Computing, page 979-991. Springer, (2011)Dynamic Testing Resource Allocation of Modular Software System for SRGM Incorporating Testing Efficiency Using Differential Evolution., , and . SocProS (1), volume 130 of Advances in Intelligent and Soft Computing, page 1011-1023. Springer, (2011)Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior., , and . IGTR, 17 (2): 1540021:1-1540021:21 (2015)Optimal Promotional Effort Control Policy for Segment Specific New Product Growth., , , and . BIC-TA (2), volume 202 of Advances in Intelligent Systems and Computing, page 347-358. Springer, (2012)A Goal Programming Model for Advertisement Selection on Online News Media., , and . SocProS, volume 236 of Advances in Intelligent Systems and Computing, page 1401-1419. Springer, (2012)