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Persönlicher Einfluß und Meinungsbildung, and . Oldenbourg, München, (1962)McLuhan: Where Did He Come From? Where Did He Disappear?, and . Canadian Journal of Communication, (1998)Introduction: Shoulders to Stand On, , , and . Canonic Texts in Media Research: Are There Any? Should There Be? How About These?, Polity, Cambridge, UK, (2003)Communication Research and the Image of Society: On the Convergence of Two Traditions. American Journal of Sociology, 65 (5): 435--440 (1960)Lazarsfeld's Map of Media Effects. International Journal of Public Opinion Research, 13 (3): 270--279 (2001)Communications Research Since Lazarsfeld. Public Opinion Quarterly, (1987)On Conceptualizing Media Effects. Studies in Communication, (1980)His Master's Voice. Voices: Exploring the Shifting Contours of Communication, Peter Lang, New York, (2019)Revisiting the Origin of the Administrative versus Critical Research Debate, and . Journal of Information Policy, (2016)On the Use of Mass Media for Important Things, , and . American Sociological Review, 38 (2): 164-181 (1973)