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Achieving More by Paying Less? How Bricks-and-Mortar Retailers Can Benefit by Bidding Less Aggressively in Paid Search.

, , и . ICIS, Association for Information Systems, (2017)

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Heinrich Schlangenotto

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Harald Darius

 

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Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions., и . ECIS, (2017)You can't buy my rating! On the pivotal effect of an unconditional gift on rating behavior., , и . Wirtschaftsinformatik, (2017)With or Without You? The Influence of Search Partners on Consumer Behavior in Paid Search.. MKWI, стр. 557-568. Leuphana University Lüneburg, (2018)Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search., и . Wirtschaftsinformatik, (2017)Achieving More by Paying Less? How Bricks-and-Mortar Retailers Can Benefit by Bidding Less Aggressively in Paid Search., , и . ICIS, Association for Information Systems, (2017)Read this Paper! A field Experiment on the Role of a Call-to-Action in Paid Search., и . ECIS, стр. Research Paper 63. (2016)Data Store Architectures: Balancing Functionality and Performance., , и . ICIT, стр. 1-6. IEEE, (2024)What Drives Paid Search Success? A Systematic Literature Review., , и . AMCIS, Association for Information Systems, (2018)Bitte stimmen Sie jetzt ab! - Ein Erfahrungsbericht über das Audience Response System PINGO(Please Vote Now! - A Field Report on the Audience Response System PINGO)., , и . DeLFI/GMW Workshops, том 2092 из CEUR Workshop Proceedings, CEUR-WS.org, (2017)Achieving more by saying less? On the Moderating Effect of Information Cues in Paid Search., и . HICSS, стр. 1-10. ScholarSpace / AIS Electronic Library (AISeL), (2017)