With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.
H. Müller, J. Gove, and J. Webb. Proceedings of the 14th international conference on Human-computer interaction with mobile devices and services, page 1--10. New York, NY, USA, ACM, (2012)
K. Church, A. Cousin, and N. Oliver. Proceedings of the 14th international conference on Human-computer interaction with mobile devices and services, page 393--402. New York, NY, USA, ACM, (2012)
P. Kelley, M. Benisch, L. Cranor, and N. Sadeh. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, page 2449--2452. New York, NY, USA, ACM, (2011)
M. Kamvar, M. Kellar, R. Patel, and Y. Xu. Proceedings of the 18th international conference on World wide web, page 801--810. New York, NY, USA, ACM, (2009)
K. Church, and N. Oliver. Proceedings of the 13th International Conference on Human Computer Interaction with Mobile Devices and Services, page 67--76. New York, NY, USA, ACM, (2011)
K. Church, B. Smyth, K. Bradley, and P. Cotter. Proceedings of the 10th international conference on Human computer interaction with mobile devices and services, page 13--22. New York, NY, USA, ACM, (2008)
J. Li, S. Huffman, and A. Tokuda. Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval, page 43--50. New York, NY, USA, ACM, (2009)
A. Amin, S. Townsend, J. Ossenbruggen, and L. Hardman. Proceedings of the 12th IFIP TC 13 International Conference on Human-Computer Interaction: Part I, page 736--749. Berlin, Heidelberg, Springer-Verlag, (2009)