The Law of Incorrect Tweets:
Initial, inaccurate information will be retweeted more than any subsequent correction.
If you understand the dynamic, you may be more likely to change it. One cause: Incorrect information is bound to be more provocative and interesting than a correction. The other cause is that too little attention is paid to making corrections on Twitter.
R. Thiébaut, H. Jacqmin-Gadda, G. Chêne, C. Leport, and D. Commenges. Computer methods and programs in biomedicine, 69 (3):
249-56(November 2002)4825<m:linebreak></m:linebreak>LR: 20081120; JID: 8506513; 0 (RNA, Viral); HALMS143963; OID: NLM: HALMS143963; OID: NLM: PMC1950934; ppublish;.