"What is Web2.0 and why does it matter? The answer is glocalization. When the web started, the hype was that geography would no longer matter. Glocalized structures and networks are the backbone of Web2.0. Web2.0 is about glocalization, it is about making global information available to local social contexts and giving people the flexibility to find, organize, share and create information in a locally meaningful fashion that is globally accessible." Die Autorin setzt sich kritisch mit den Konsequenzen, die das das Web 2.0 auf eine sozio-kulturelle Entwicklung hat.