This is an overview of the Transtheoretical Model of Change, a theoretical model of behavior change, which has been the basis for developing effective interventions to promote health behavior change.
Twitter's retention rate lower than Facebook's/Myspace
"Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty. Frankly, if Oprah can’t accomplish that, I’m not sure who can."
X. Amatriain, N. Lathia, J. Pujol, H. Kwak, and N. Oliver. SIGIR '09: Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval, page 532--539. New York, NY, USA, ACM, (2009)
M. Ames, and M. Naaman. CHI '07: Proceedings of the SIGCHI conference on Human factors in computing systems, page 971--980. New York, NY, USA, ACM, (2007)
M. Ames, and M. Naaman. CHI '07: Proceedings of the SIGCHI conference on Human factors in computing systems, page 971--980. New York, NY, USA, ACM, (2007)