"Thanks to the connective nature of hypertext, and the blogosphere's exploratory hunger for finding new stuff, the web is the greatest serendipity engine in the history of culture."
(mobile) microblogging offers great possibilities for advertising (includes a good example) [--> but we will need business intelligence and data mining technology to take the advance]
I've been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale.
IBM® Mashup Center is designed to provide an easy to use business mashup solution, supporting line of business assembly of dynamic situational applications - with the security and governance capabilities IT requires.
The first Twitter focused creative agency is making headlines, and so is Twitter. Cherp is dedicated to finding brilliant ways to leverage Twitter - from Twitter strategies, Twitter brand management, Twitter event marketing and more...there are hundreds of social networks to keep track of, so we'll manage Twitter for you!
Auf der KnowTech2008 habe ich aus unserem Projekt Lernet 2.0 berichtet. Es ging mir dabei weniger darum, die Services, die wir für die Lernet-Community entwickeln und bereitstellen, vorzustellen. Es ging mir dort darum, die Möglichkeiten für den Einsatz von Web 2.0 Tools in der täglichen unternehmensinternen als auch –übergreifenden Projektarbeit aufzuzeigen. Wir verwenden im Projektteam Anwendungen fürs Projektmanagement, für die Releaseplanung, für das Anforderungsmanagement, für die Kommunikation, für die Zusammenarbeit und dabei nutzen wir Web 2.0 Services.
A. Java, X. Song, T. Finin, и B. Tseng. WebKDD/SNA-KDD '07: Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis, стр. 56--65. New York, NY, USA, ACM, (2007)
C. Honeycutt, и S. Herring. Proceedings of the Forty-Second Hawai’i International Conference on System Sciences (HICSS-42). Los Alamitos, CA., стр. 1-10. Los Alamitos, CA, USA, IEEE Computer Society, (2009)
J. Heer, F. Viégas, и M. Wattenberg. CHI '07: Proceedings of the SIGCHI conference on Human factors in computing systems, стр. 1029--1038. New York, NY, USA, ACM, (2007)
S. Harrison, и D. Tatar. Computer Supported Cooperative Work (CSCW), 17 (2):
135--135(апреля 2008)Nice philosophical overview (Heidegger et cetera) and the connection of webcommunities like MySpace to CSCW.
Y. Han, S. Lee, J. Kim, и Y. Kim. CSSSIA '08: Proceedings of the 2008 international workshop on Context enabled source and service selection, integration and adaptation, стр. 1-7. New York, NY, USA, ACM, (2008)
A. Halevy, A. Rajaraman, и J. Ordille. VLDB '06: Proceedings of the 32nd international conference on Very large data bases, стр. 9-16. VLDB Endowment, (2006)
D. Gruhl, D. Meredith, J. Pieper, A. Cozzi, и S. Dill. WWW '06: Proceedings of the 15th international conference on World Wide Web, стр. 183-192. New York, NY, USA, ACM, (2006)
S. Gaonkar, J. Li, R. Choudhury, L. Cox, и A. Schmidt. MobiSys '08: Proceeding of the 6th international conference on Mobile systems, applications, and services, стр. 174--186. New York, NY, USA, ACM, (2008)
A. Funk, Y. Li, H. Saggion, K. Bontcheva, и C. Leibold. OBI '08: Proceedings of the first international workshop on Ontology-supported business intelligence, стр. 1--9. New York, NY, USA, ACM, (2008)
H. Ebner, и M. Palmér. Proceedings of the First International Workshop on Mashup Personal Learning Environments (MUPPLE08), 388. Maastricht, The Netherlands, Septiembre 2008., стр. 14-17. (2008)