Based on feedback from clients and earlier surveys, I have compiled and listed the benefit themes below:
Business Agility: Faster reactive and proactive time to market
Decision Making: Test rule-based scenarios at lower cost
Revenue Opportunities: Greater product, pricing and flexibility
Customer Satisfaction: More-customizable products and services
Compliance; Greater visibility into policy adherence
It strikes me that many companies who think they have either a unique process or a lot of process variations actually do not - they have a standard set of activities that must be assembled dynamically based on the circumstances, customer etc. This leads to a rules-first approach to defining the process and much simpler processes. This is particularly useful when you start considering case management processes where using the rules to determine what state the case has reached and what, therefore, is the right next step is a clearly better approach.