Our 2005 outlook for digital media and online advertising remains bullish, as consumers and marketers alike converge across the Internet and mobile channels. We believe we are still in the early stages of a multi-year rollout and adoption of the products and services provided by online advertising and marketing companies. Specifically, we believe the Internet should move from the side stage to the main stage as an advertising and marketing medium given its ability to target and enlarge numerous niche markets into meaningful market opportunities
Die Internet-Medien werden immer mächtiger - nicht die klassischen Medienhäuser, sondern Plattformen wie Google und Youtube. Auffindbarkeit wird zur Leitwährung, aufwändige Inhalte dagegen zur aussterbenden Art
Every few decades or so, the United States enters a key historical moment when the country faces a monumental challenge or series of challenges. These moments require a new kind of politics to transform the status quo and deal with the new challenge in all of its complexity. They often require the use of very powerful new tools and new media to mobilize vast numbers of people in new ways. And they tend to require a reconfiguration of political coalitions, partly to incorporate newcomers into the political mainstream. We are in such a moment now..