Because Internet: Understanding the New Rules of Language From Riverhead Books (Penguin), available now! A linguistically informed look at how our digital world is transforming the English language. Language is humanity’s most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by…
Vossian antonomasia is a stylistic device which attributes a certain property to a person by naming another (more well-known, more popular) person as a reference point. For instance, when Jim Koch is described as “the Steve Jobs of Beer”, certain qualities of Steve Jobs, be it entrepreneurship or persuasiveness, are assigned to Jim Koch, co-founder and chairman of the Boston Beer Company. VAs consist of three parts: a source (in our example “Steve Jobs”) serves as paragon to elevate the target (“Jim Koch”) by applying a modifier (“of Beer”) that provides the corresponding context. VA is named after Gerardus Vossius (1577– 1649), the Dutch classical scholar and author of rhetorical textbooks, who first distinguished and described VA as a separate phenomenon.