Author of the publication

Strategic brand management

. Prentice Hall, Upper Saddle River, NJ u.a., 2. ed., internat. ed. edition, (2003)

Please choose a person to relate this publication to

To differ between persons with the same name, the academic degree and the title of an important publication will be displayed. You can also use the button next to the name to display some publications already assigned to the person.

 

Other publications of authors with the same name

Strategic brand management. Prentice-Hall, Upper Saddle River, NJ, (1998)Marketing management, and . Pearson/Prentice Hall, Upper Saddle River, NJ, 12. ed. edition, (2006)Conceptualizing, measuring, and managing customer-based brand equity. Report / Marketing science Institute Marketing Science Instit., Cambridge, Mass., (1991)Strategic brand management. Pearson/Prentice Hall, Upper Saddle River, NJ, 3. ed., internat. ed. edition, (2008)Marketing-Management, , and . Wi - Wirtschaft Pearson Studium, München u.a., 12., aktualisierte Aufl. der amerikan. Ausg. edition, (2007)Strategic brand management. Prentice Hall, Upper Saddle River, NJ u.a., 2. ed., internat. ed. edition, (2003)