Ein sehr interessanter Aufsatz von Ansgar Zerfaß, der auch Interessantes zum Thema Corporate Communication zu sagen hat: "Corporate Blogs - Einsatzmöglichkeiten und Herausforderungen".
Von Andreas Neef und Willi Schroll. Aus vielen kleinen Beiträgen entsteht ein großes Netzwerk. Nutzer verwenden MySpace zur Selbstdarstellung, tauschen sich in Foren aus oder lesen Restaurantkritiken im Internet. Das Produktwissen wird größer - und da
Des articles parus sur le web et sélectionnés par le Design Management Institute, par ailleurs éditeur de la revue Design Management Review (dans Business Source Complete).
Blog de 3 professionnels du e-marketing : une multitude de conseils sur l'usage des médias sociaux et les meilleurs choix de l'entreprise pour une stratégie à long terme.
Etudes et cahiers publiés par INEUM, société de conseil indépendante. Ces études portent sur des secteurs d'activité (publicité, sport....) ou des fonctions de l'entreprise (contrôle de gestion, finance, GRH...)
Site de S.H. Saint-Michel, professionnel et enseignant en marketing. Articles, liens, bibliographies, conférences sur stratégies marketing, communication, marques, publicité, médias et hors-médias, communication internet et corporate.
Site réalisé par Yann Gourvennec, enseignant en marketing : marketing, systèmes d'information, recherche marketing, études en ligne, gestion de la relation clients (CRM), etc.
Actualité du marketing opérationnel, propose un annuaire de professionnels, des études et statistiques : tendances du marché de l'internet, commerce et communication électroniques, marketing direct.
Der täglich aktuelle Online-Dienst von HORIZONT, Zeitung für Werbung, Marketing, klassische und neue Medien mit Branchen-Nachrichten, Hintergründe, Jobs, Events, Top-Links, Shops , E-Commerce u.v.m.
What is the difference between AdSense and AdWords? Both AdSense and AdWords relate to Google. AdSense and AdWords are tools or platforms provided by Google to execute marketing strategies and campaigns. The difference between AdSense and AdWords is in who uses those tools.
While Facebook and Twitter provide the bulk of all online marketing campaigns, the most effective and trusted method of marketing is the humble email. Whether it's for a newsletter or opt-in campaign, getting email marketing right can give your marketing efforts a boost...
This Nitro Marketing blog keeps you up to date with the launch of one of the most respectable online marketer's products: Mark Joyner's Extreme Business Makeover. This will be great!
Having accurate information about competitors is vital to your company's ability to maintain its competitive advantage. With a structured way to gather competitive intelligence, your company can maximize opportunity in your market while minimizing the thr
A Joomla! based module that gives a visual appeal to your site, allows visitors to click/be redirected to a social bookmarking site...to attract more traffic to your site. Download free version, and if you're willing, please leave a review/rating of Socio
welcome to root, a service to help you to put your web data to use. the root exchange is the first open marketplace for buying and selling internet leads. we offer root vaults you can use to record, edit, and/or publish your clickstream activity, includi
Offering our attention data in a futures market would look like this. Companies would pay now for access later to attention data from people who intend to buy a compact car in California, or who are outdoor recreation enthusiasts with a certain income lev
Stock Cloud began as data mining experiment with a very simple goal — "Could we extract Business Partnerships by tracking press releases?" To accomplish this we selected a press release distribution agency, MarketWire, and began tracking releases. Usi
Niche Inspector simply looks for online niche markets and finds many that more complex tools miss. But does it's simplicity make it's own market too small for it to survive?
Qualitative social researcher based in India. MS is Sociology, now a consultant. Interesting post titles, looks like a lot of insights into the revolution underway as peasants become digerati in the developing world.
Search algorithms & popularity factors: link, social, click, blog, industry. Since modern search engines are concerned with popularity and not direct relevancy, & big firms up the price of text link buying beyond affordability...
"Well, I've been buying Google search terms for about two years now, but the price keeps going up. I have a feeling that my competitors are clicking on my link just to drive my costs up." Gary parked the van to let me out, and dove straight for his Blac
This checklist will cover the basics of what you need to do during those all-important first two weeks of your blog’s life. While there are no guarantees in the blogosphere, if you follow these launching tips closely, your chances of success are greatly
When you pay attention to something (and when you ignore something), data is created. This “attention data” is a valuable resource that reflects your interests, your activities and your values, and it serves as a proxy for your attention. To capture t
welcome to root, a service to help you to put your web data to use. the root exchange is the first open marketplace for buying and selling internet leads. we offer root vaults you can use to record, edit, and/or publish your clickstream activity, includi
Basically, you don't...you do not pitch to webloggers. Or, at least, if you plan to do so do not expect an answer because there are great chances that people will ignore you and move on. So what can you do then ? [A]s a company who is eager to share prod